FASHION WEEKS
TOUS
2024
IN 2024, I WORKED ON THE COMMUNICATION PLAN FOR TOUS’S COLLABORATION WITH SEVERAL DESIGNERS AT MAJOR FASHION WEEKS, INCLUDING NEW YORK, COLOMBIA, AND LISBON. THE GOAL WAS TO CRAFT A NARRATIVE THAT SHOWCASED THE SYNERGY BETWEEN TOUS’S TIMELESS JEWELRY AND THE CUTTING-EDGE DESIGNS PRESENTED ON THESE GLOBAL RUNWAYS.
↓ NEW YORK FASHION WEEK ↓
BTS ALERT! ↓
THE PLAN INCLUDED A DIVERSE RANGE OF SOCIAL MEDIA CONTENT DESIGNED TO ENGAGE AND INSPIRE AUDIENCES. KEY ELEMENTS INCLUDED EXCLUSIVE INTERVIEWS WITH THE DESIGNERS, CAPTIVATING RECAPS OF THE RUNWAY’S BEST MOMENTS, BEHIND-THE-SCENES (BTS) GLIMPSES THAT REVEALED THE CREATIVE PROCESS, AND A CURATED SELECTION OF PHOTOGRAPHS FEATURING PROMINENT FIGURES SUCH AS MARC JACOBS.
THIS PROJECT NOT ONLY HIGHLIGHTED TOUS’S CONNECTION TO THE FASHION WORLD BUT ALSO EMPHASIZED THE BRAND’S VERSATILITY AND ABILITY TO ADAPT ITS ICONIC DESIGNS TO DIVERSE CULTURAL AND ARTISTIC CONTEXTS. IT WAS AN OPPORTUNITY TO MERGE STORYTELLING WITH VISUAL ARTISTRY, BRINGING TOUS TO THE FOREFRONT OF THE GLOBAL FASHION CONVERSATION.
↓ COLOMBIA MODA ↓
↓ LISBOA FASHION WEEK ↓