LECTORES
DE ETIQUETAS ↓








          


    LOLA Mullen-Lowe 2019



San Miguel      

    A great beer is enjoyed
    all the way down to the label.



When you buy a good wine, you read its label. And when you buy  a good beer, you also read it. Because good beers are made to be drunk but also to be read.


We were tasked with creating the digital campaign and extensions for the “label readers” video campaign ↴