XMAS, BUT MAKE IT MIETIS
MIETIS
2024
MIETIS is a sustainable luxury handbag brand, handcrafted in Spain. For their Christmas shooting, I worked on a creative concept and a visual universe that translated into 'Christmas, but make it MIETIS.' It’s a way of claiming, 'Okay, it’s Christmas again,' but with MIETIS, you can make it more stylish, bold, and unconventional. To achieve this, we set the scene in a snowy landscape where the model is turning her moment into a MIETIS moment, with unexpected actions and contexts—like sunbathing on an inflatable mattress in the middle of a snowy mountain.